KUCHING:Lembaga Multimedia Sarawak (SMA) dan Angkatan Zaman Mansang (AZAM) Sarawak akan menganjurkan beberapa siri seminar dan bengkel bagi pengaruh media sosial Sarawak bermula 19 Oktober ini di sini.
Bertemakan ‘Influencers with a Cause’, siri bengkel Program Pembangunan Pengaruh Media Sosial Sarawak ini turut mendapat kolaboratif daripada Koperasi Belia Inovatif Sarawak (KOBIS).
Antara yang diundang untuk berkongsi tip pada program itu nanti ialah YouTuber Cardock atau dikenali sebagai Fadhil Mohamad Isa yang akan memberi ceramah bertajuk ‘Perjalanan ke arah menjadi Pengaruh Media Sosial’.
Ahli strategi pemasaran berpengaruh, Bvern Yip dan Daphne Teoh dari Kuala Lumpur juga diundang untuk berkongsi tip kepada peserta.
Turut diadakan forum bagaimana untuk memperkasakan pengaruh sosial media bagi impak sosioekonomi yang tinggi.
Forum ini akan menampilkan Kumpulan AnyMind serta personaliti radio Kuching dan pencipta kandungan di sebalik Makcik Bawang Champion – Afick Wazai dan Fir Affandi sebagai ahli panel.
Untuk maklumat lanjut, hubungi Pegawai Perhubungan AZAM Sarawak Nissa Normin menerusi talian 082-411799 atau e-mel kepada nissa@azam.org.my.
KUCHING: With more established brands turning to social media influencers to market their products, chances for youth and aspiring content creators to make viable livelihoods online are opening up.
It is against this backdrop that Sarawak Multimedia Authority (SMA) and Angkatan Zaman Mansang Sarawak (Azam Sarawak) in collaboration with Koperasi Belia Inovatif Sarawak (Kobis) will be organising a series of seminars and workshops for Sarawak-based social media influencers starting Oct 19 this year.
KUCHING: The Knowledge Sharing on Social Enterprise will be held at the SMA Creative Heritage Innovation Centre (CHIC) at Bangunan Yayasan Sarawak on 24 October 2019, 8.30am to 12.30pm.
Organised by Angkatan Zaman Mansang Sarawak (AZAM Sarawak), it aims to expose participants to the potential and importance of social enterprise in Sarawak and the way it can be applied to address social, environmental and financial issues.
The speaker are Grow the Goose and Borneo Cocoa founder Nina Othman, who has approximately 14 years’ experience in entrepreneurship, marketing, and advertising, and Anja Juliah Abu Bakar – founder and social impact director of Blubear Holdings Sdn Bhd, a social enterprise that empowers girls and gives them access to education.
About 70 to 100 participants are expected to attend.
For more information, contact AZAM Sarawak communication officer Hakim Junaidi on 082-411799 or email hakim@azam.org.my.
KUCHING: Non-governmental organisation Angkatan Zaman Mansang Sarawak (Azam Sarawak) is organising a one-day programme themed ‘Knowledge Sharing on Social Enterprise’ at the SMA Creative Heritage Innovation Centre (CHIC) at Bangunan Yayasan Sarawak, here on Oct 24.
The talk from 8.30am to 12.30pm is aimed at exposing participants to the potential and importance of social enterprise in Sarawak and the way it can be applied to address social, environmental and financial issues.
KUCHING: Achieving a sustainable tourism industry is ‘a marathon’ that requires consistent efforts and commitment from all stakeholders involved including the host country, tourism players, local population and visitors.
In this respect, Dr Linda J Cox stresses that the path towards sustainable tourism is a long journey that is beset with challenges and thus, one must skilfully navigate it to achieve win-win situation for all parties.
KUCHING: As Malaysia further develops the area of sustainable tourism, it could take a leaf out of Hawaii’s book in terms of its application of a sustainable certification programme in the tourism industry.
Dr Linda J. Cox, a community economic development specialist at the University of Hawaii in Manoa, revealed that Hawaii’s sustainable certification programme educates operators and stakeholders on best management practices (BMPs) for natural and cultural resources.
With more tourists looking for authentic experiences and responsible tourism at their travel destinations, it is vital for the Sarawak tourism industry to embrace sustainable practices.
It is against this backdrop that Angkatan Zaman Mansang Sarawak (AZAM Sarawak) in collaboration with the US Embassy Kuala Lumpur is organizing a half day talk on “Sustainable Tourism” on 13 September 2019 in Kuching.
The talk titled, “What is Sustainable Tourism and Case Study in Hawaii”, aims to share new trends and updates about sustainable tourism and learn how to integrate sustainable practices with local tourism products.
The talk will be conducted by Dr. Linda J. Cox, a Community Economic Development Specialist at University of Hawaii at Manoa. Linda J. Cox has authored and co-authored nearly 200 articles and publications on the economic relationships between agriculture and tourism; landscape services; agricultural product marketing; business, human and natural resource management; and other related topics.
Dr. Cox has organized and taught short courses, workshops and seminars on a variety of issues including business management, entrepreneurship, and sustainable development across the State of Hawaii, and taught several graduate and undergraduate courses, served in a variety of leadership positions and was accepted on the Fulbright Senior Specialists Roster. She has also co-owned and managed a Montana-based real estate development and management firm.
About 100 participants including AZAM members, the local tourism players (public and private), lecturers and students of tourism courses, government officers of the relevant agencies, non-profit organisations, local magazines and media practitioners are expected to attend the talk.
AZAM’s collaboration with the US Embassy Kuala Lumpur on activities such as public lecture, forum and media workshop dated back as far as the 1990s as part of efforts to help impart information and knowledge on current developmental concerns to local communities and other development stakeholders in Sarawak, featuring American speakers who are experts in diverse fields.
For more information, please contact AZAM Sarawak Communication Officer Nissa Normin at 082-411799 or email nissa@azam.org.my.
KUCHING: Dengan lebih banyak aplikasi dan laman web yang ada untuk cari destinasi percutian ataupun tempat pelancongan yang berpatutan, vendor, pemborong dan peniaga tempatan harus mengambil peluang menggunakan aplikasi digital dan laman web sedia ada untuk mempromosikan produk pelancongan mereka ke pasaran global.
Justeru itu, program radio “Randau Digital Sarawak” yang dianjurkan Angkatan Zaman Mansang (AZAM) Sarawak kembali lagi bulan ini dengan topik “Memperkasakan e-pelancongan di Sarawak” memberikan para pendengar di seluruh Sarawak khususnya yang terlibat dalam industri pelancongan ini idea dan pengetahuan baharu mengenai status e-pelancongan di negeri ini.
“Penggunaan teknologi digital memudahkan pelancong dari dalam dan luar negara untuk menyenangkan perancangan percutian, selain memudahkan pencarian maklumat dalam jurang internet, seperti e-dagang bagi pembelian tiket kapal terbang, penginapan dan pakej pelancongan,” kata Nurhadiatul Sukinah Jamali, Pembantu Pengurus Komunikasi Sarawak Tourism Board (STB) dalam temubual Randau Digital Sarawak yang disiarkan 17 Julai 2019.
Nurhadiatul Sukinah Jamali sedang ditemu ramah dalam Randau Digital Sarawak menerusi rancangan Bahasa Melayu.
STB turut mensasarkan sebanyak 5 juta orang pelancong pada tahun ini berbanding 4.3 juta pada tahun 2018.
“Peratusan kenaikan pelancong pada Jan – April 2019 adalah 4.67 peratus dengan jumlah kehadiran pelancong sebanyak 1,472,221 berbanding 65,656 pelancong pada 2018. Jumlah Jan-April adalah 1,406,565 kehadiran pelancong. Untuk mensasarkan target 5 juta pelancong dari 4.4 juta (2018), kita memerlukan 570,000 pelancong ke Sarawak,” kata Anderson Harry William Omar, Penolong Pengurus Acara dalam temubual menerusi rancangan Iban pada 16 Julai 2019.
Tahun Melawat Sarawak atau “Kempen Melawat Sarawak” (VSC) memfokuskan kepada lima tema iaitu kebudayaan, pengembaraan lasak, alam semulajadi, makanan dan perayaan (CANFF). Kelima-lima tema ini memainkan peranan penting dalam industri pelancongan, memandangkan Sarawak mempunyai lebih daripada 27 etnik bangsa yang kaya dengan makanan unik, berbagai perayaan yang kita sambut sepanjang tahun.
Tambahan pula, e-pelancongan menjadi pasaran yang luas di abad kini. Pengusaha-pengusaha pelancongan terutamanya di luar bandar tidak dapat mengaseskan ke pasaran dunia dan e-pelancongan menjadi kekangan mereka untuk mempromosikan perniagaan produk-produk pelancongan mereka seperti inap desa, pemakanan dan aktiviti pelancongan mereka.
Sebagai contoh, pemaju pelancongan di Bario menggunakan platform e-dagang untuk memasarkan produk mereka.
Anderson menyatakan terdapat beberapa pengusaha pelancongan di Sarawak yang giat memperkenalkan e-pelancongan sebagai bahan promosi pakej dan produk pelancongan, selain itu, turut memainkan peranan adalah agensi yang memasarkan produk pelancongan dan pakej Sarawak ke luar negara seperti Eropah.
“STB dalam hal ini ada dua perkara; pertama, membantu mereka dari segi memberi sokongan pemasaran dan kedua, nasihat untuk membantu mereka memasarkan ke luar seperti membawa produk mereka ke mana-mana expo di serata dunia,” tambah Anderson dalam program radio Randau Digital Sarawak tersebut.
Kedua-dua tetamu dari STB yang telah ditemubual menerusi program radio “Randau Digital Sarawak” merupakan episod keempat dalam musim kedua yang disiarkan dalam bahasa Iban dan Melayu menerusi bahasa Iban saluran Rentak Ruai dari jam 3 hingga 4 petang dan CATS Drivetime jam 5 hingga 6 petang masing-masing.
Randau Digital Sarawak ini akan menemui pendengar CATS FM bermula bulan April sehingga September 2019 dan ke udara satu bulan sekali manakala Infokapsul anjuran Sarawak Multimedia Authority (SMA) dengan kerjasama Angkatan Zaman Mansang
(AZAM) Sarawak boleh didengarkan setiap hari di CATS FM. Kepada semua pendengar jangan lupa, juh digitalkan dunia kita.
KUCHING: Lawas has a big potential in tourism with many traditional and attractive emerging products although it is located in a strip of Sarawak territory between the Temburong district of Brunei and Sabah.
As an effort to familiarize members with Lawas’ socio-economic development with the view to assist in promoting Lawas, Angkatan Zaman Mansang Sarawak (AZAM Sarawak) in collaboration with Lawas District Office is organising an AZAM Members’ Study Visit and Rural Community Outreach programme that will be held from 11-14 July 2019 in Lawas.
Among the places that AZAM members will be visiting is the waterfront of Kampung Awat-Awat, the tahai cottage industry and long jetty in Kampung Punang, Meragang Buffalo Station, and the Ceramic Beads Handicraft Centre at Kampung Long Tuma.
The main objectives of this programme are to provide an opportunity for AZAM members to reach out and contribute to rural community development. To achieve this objective, a motivational and knowledge sharing session will be held during the study visit to Kampung Awat-Awat, and the session will be conducted by AZAM members, YBhg. Dato Dr. Munirah Mohd Hassan, and Edward Minggat anak Gena. Fifty participants comprising selected JKKK members and villagers of Kampung Awat-Awat are expected to attend this session.
To familiarize the AZAM delegation with Lawas’ socio-economic development, Lawas District Officer Ladin Atok will be giving an overview of the development in Lawas.
Other programme highlights are knowledge sharing sessions from tourism operator and entrepreneur Joseph Yusuf Tai, on the update of e-tourism projects in Lawas, AZAM members Associate Professor Dr. Margaret Chan Kit Yok on using e-books for tourism and Edward Minggat anak Gena, on engaging the rural community in tourism. Fifty participants comprising the relevant business communities in Lawas are expected to attend these sessions.
As part of the outreach programme, the AZAM delegation will hold a social gathering in Lawas to enhance rapport and networking with local partners.
For more information, contact AZAM Sarawak Communication Officer Nissa Normin at 082-411799 or e-mail: nissa@azam.org.my.
KAPIT, July 4: Increasing innovations and development in digital platforms such as mobile commerce and online businesses has created vast opportunities in the marketplace, empowering entrepreneurs and startups with the opportunity to plan out their own marketing strategies, and connect them with a more diverse customer base from all over the world, leveling the playing field for SMEs and retailers alike.
In line with the Sarawak government’s intensive efforts to transform Sarawak’s conventional economy to a digital economy, Sarawak Multimedia Authority (SMA) in collaboration with Angkatan Zaman Mansang (AZAM) Sarawak held the third edition of its Community Digital Initiative workshop series from 3-4- July 2019 in Kapit as part of a statewide campaign to spread digital inclusivity.
Conducted by representatives from government and private sectors such as SMA, Pustaka Negeri Sarawak, Center of Technical Excellence (Centexs) and local industry players, the workshop aimed to empower Village Development and Security Committees (JKKK) and entrepreneurs with relevant e-commerce marketing skills and netowrking that can enable them to mobilise their respective communities to initiate activities that promote and nurture the digital economy.
About 40 participants comprising selected JKKK members and local entrepreneurs from Kapit Division attended this one-and-a-half day workshop which aimed to provide a platform for local community leaders and JKKK to play their role as state development frontliners in motivating and mobilising their communities to be digital-ready.
To achieve this objective, a representative from SMA gave an overview of Sarawak’s digital economyh strategy to better facilitate participants’ understanding and implementation of digital initiatives with their communities.
Other workshop highlights were knowledge sharing sessions from successful industry players like apparel and accessories entrepreneur Neng Kho Razali, on how to leverage on digital platforms to market original Bornean designs to the international market, and agro-based entrepreneur Heineken Laluan on packaging, shipping, and selling local produce to global markets.
The first and second edition of the workshop was held in Lawas last year and in Bintulu in March 2019.
For more information, contact AZAM Sarawak’s Community Development Unit officer Yaana Singkie at 082-411799 or email: yaana@azam.org.my.
Advocating Development Communication for Greater People Participation
