With more tourists looking for authentic experiences and responsible tourism at their travel destinations, it is vital for the Sarawak tourism industry to embrace sustainable practices.

It is against this backdrop that Angkatan Zaman Mansang Sarawak (AZAM Sarawak) in collaboration with the US Embassy Kuala Lumpur is organizing a half day talk on “Sustainable Tourism on 13 September 2019 in Kuching.

The talk titled, “What is Sustainable Tourism and Case Study in Hawaii”, aims to share new trends and updates about sustainable tourism and learn how to integrate sustainable practices with local tourism products.

The talk will be conducted by Dr. Linda J. Cox, a Community Economic Development Specialist at University of Hawaii at Manoa. Linda J. Cox has authored and co-authored nearly 200 articles and publications on the economic relationships between agriculture and tourism; landscape services; agricultural product marketing; business, human and natural resource management; and other related topics.

Dr. Cox has organized and taught short courses, workshops and seminars on a variety of issues including business management, entrepreneurship, and sustainable development across the State of Hawaii, and  taught several graduate and undergraduate courses, served in a variety of leadership positions and was accepted on the Fulbright Senior Specialists Roster. She has also co-owned and managed a Montana-based real estate development and management firm.

About 100 participants including AZAM members, the local tourism players (public and private), lecturers and students of tourism courses, government officers of the relevant agencies, non-profit organisations, local magazines and media practitioners are expected to attend the talk.

AZAM’s collaboration with the US Embassy Kuala Lumpur on activities such as public lecture, forum and media workshop dated back as far as the 1990s as part of efforts to help impart information and knowledge on current developmental concerns to local communities and other development stakeholders in Sarawak, featuring American speakers who are experts in diverse fields.

For more information, please contact AZAM Sarawak Communication Officer Nissa Normin at 082-411799 or email nissa@azam.org.my.