KUCHING: Achieving a sustainable tourism industry is ‘a marathon’ that requires consistent efforts and commitment from all stakeholders involved including the host country, tourism players, local population and visitors.

In this respect, Dr Linda J Cox stresses that the path towards sustainable tourism is a long journey that is beset with challenges and thus, one must skilfully navigate it to achieve win-win situation for all parties.

Read more:https://www.theborneopost.com/2019/09/14/academician-sustainable-tourism-demands-a-lot-but-not-an-impossible-task/?fbclid=IwAR29gb5J13KsNOMSGyIOP4XpM8ugKDXNACAIZBquiKveCTAUbz7QI_-0r9o