KUCHING: Increased internet access and constant innovations in online business marketing have created new asset-light online business models, giving the youth more opportunities to take part in the increasingly competitive and lucrative online market. The potential for Sarawak youths to be successful in this area is significant with the government’s clear digital economy roadmap for all sectors, and, the availability of various unique local products that are highly marketable in both local and international markets.

This development prompts the Sarawak Multimedia Authority (SMA) in collaboration with Angkatan Zaman Mansang (AZAM) Sarawak to organize a workshop called Youth Online Business Workshop 2019 themed “Boosting Youth Enterprise through Online Business” on Oct 25 (from 8am to 5pm) and Oct 26 (from 8am until 1pm) at the SMA Creative Heritage Innovation Centre (CHIC) Yayasan Sarawak Building (near Padang Merdeka).

The one-and-a half day workshop will help participants navigate the world of online business, and take advantage of the availability of online business models which maximise on marketing strategies but work on minimal capital investment.

The workshop will expose participants to existing tools and frameworks to launch or expand their business while helping participants plan effective strategies to better grow their business, define their overall goals, identify risks and opportunities, and facilitate business transitions from traditional to online platforms, new technologies like automation and virtual reality, and e-commerce portals.

The workshop will include five modules by Alianza Group, on setting up online businesses, in addition to a knowledge sharing session e-commerce portal Timogah.com, and overview of online businesses and current issues by Sarawak Multimedia Authority.  

In addition, there will be a briefing on online business marketing for social media influencers to be presented by Koperasi Belia Inovatif Sarawak (KOBIS).

Approximately 50 participants made up of local young entrepreneurs as well as graduates of public and private institutions of higher learning are expected to attend.

This workshop is part of an on-going SMA-AZAM’s digital inclusivity programme.