Category Archives: Blog


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Episod ke 12 Sembang Digital Normal Baru menerusi Sarawak FM minggu tok akan ke udara agik pada hari Jumaat, 6 November 2020, jam 9.30 pagi, dan topik minggu tok ialah “Kenali Apa Itu Bandar Pintar?” bersamu tetamu Professor Ir. Dr. Al-Khalid bin Haji Othman, Timbalan Ketua Saintis & Timbalan Ketua Penasihat, Sarawak Multimedia Authority (SMA).

Seperti biasa tiap minggu, kita akan mengajukan sigek soalan untuk para pendengar memenangi hadiah menarik dapada SMA dan AZAM. Jadi untuk soalan minggu tok, dengarkan dolok temubual hari Jumaat tok kelak. Soalan akan diajukan oleh DJ bertugas. Sik susah untuk menang. Cuma perlu ikut langkah-langkah yang telah ditetapkan seperti berikut:

• Like Page Facebook AZAM Sarawak
• INBOX JAWAPAN (bukan komen) dan sertakan dengan Tagline, Saya Suka Dengar Sembang Digital Normal Baru SMA-AZAM kerana … (tidak melebihi 12 Patah Perkataan).
• Sekretariat akan membalas inbox anda sekiranya jawapan anda tepat dan tagline anda kreatif.

Jadi, apa tunggu lagik! Jangan lupak temujanji kita hari Jumaat kelak di Sarawak FM!

STB pays courtesy visit to AZAM


Nurhadiatul Sukinah Jamali, Assistant Manager  of Communication, Sarawak Tourism Board (STB) delivering STB’s  hornbill plush toy and reusable bag from BorneoTalk, as part of STB’s responsible tourism agenda,  in a courtesy visit to AZAM Sarawak DCEO Rosalind Yang Misieng.

15 minit dalam sembang digital normal baru menerusi sarawak fm

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Minggu ini, SMA-AZAM sekali lagi membawakan Sembang Digital Normal Baru episod kelima(episod sambungan) dengan topik “Ke Arah Berkerajaan Digital” ke udara pada hari Jumaat,18 September 2020 jam 9.30 pagi bersama tetamu, En. Mohd Faizal bin Ibrahim, Pegawai Tadbir, Sarawak Multimedia Authority(SMA) dan En. Mohd. Hafeez Rosland bin Abdullah, Penolong Pegawai Tadbir, Sarawak Multimedia Authority (SMA) menerusi Sarawak FM dalam Selamat Pagi Sarawak.

Jangan lepaskan peluang anda untuk memenangi hadiah menarik dalam Kuiz yang akan diadakan bermula episod keenam nanti! Seorang pemenang sehari dan mungkinkah anda pemenang yang kami cari! Jadi apa tunggu lagi, Dengarkan Sembang Digital Normal Baru dibawakan oleh SMA & AZAM Sarawak.

#normalbaru #AZAMSarawak 

15 minit dalam sembang digital normal baru menerusi sarawak fm


Jangan lupa temujanji anda bersama kami pada 11 September 2020 pada pukul 9.30 pagi membicarakan topik “Ke Arah Berkerajaan Digital” bersama En. Mohd Faizal bin Ibrahim, Pegawai Tadbir, Sarawak Multimedia Authority(SMA) dan En. Mohd. Hafeez Rosland bin Abdullah, Penolong Pegawai Tadbir, Sarawak Multimedia Authority (SMA) dalam segmen Sembang Digital Normal Baru menerusi Sarawak FM. Pelbagai info menarik akan dibawakan kepada anda!

Sarawak Multimedia Authority



Jangan lupa dengarkan kami membicarakan topik “Peranan SMA dalam normal baru dan perancangan masa depan untuk pembangunan di Sarawak” bersama Dr. Zaidi bin Razak, Pengurus Besar, Sarawak Multimedia Authority (SMA) pada pukul 5 petang ini dalam Segmen Petang Era bersama Elya.

Bagi anda di Kuching boleh dengarkan di frekuensi Era 96.1, Sibu 96.3, dan Miri 101.3.

Petang Era Menerajui Era Digital Normal Baru bersama SMA-AZAM Sarawak.

AZAM Sarawak attends FINAS creative industry stakeholders session

AZAM Sarawak officers and board member, Alice Wee attended a meet the creative industry stakeholders session by FINAS at the FINAS Sarawak Branch on July 10, 2020.

At the function, among other things, the Chairman of FINAS, YBrs. Tuan Zakaria Abdul Hamid, had the opportunity to introduce a new member of the Corporation, namely YBhg. Dato ‘Norhyati Mohd Ismail who is also a board member of AZAM.

Dato’ Norhyati is also the Chairman of the Sarawak (film) Industry Development Committee. The event is also to brief local industry players on the latest facilities and immediate post covid19 assistance in terms of fund and facilities.

AZAM has been an active NGO in contributing to efforts in nurturing the creative industry (as a potentially high income economic activity) in the state including in films targeting particularly the youths. AZAM had co-organised a few young film makers’ capacity building activities with FINAS, AIFFA and local film making outfits over the past 5 years or so, focusing on themes such as “Content Creation – telling Sarawak’s stories” and “Turning Films into Business”. We hope to be able to play an even more active role in the coming years.

Seeing the human side of the oil palm industry through YouTuber Dimas Pratama

In the age of social media influencers, anybody with a smartphone has a thirst to be a content generator; to be an opinion leader; to earn money through likes and shares; to have a sexy Instagram, Facebook or TikTok account to earn money from.

Most of the time, however, we doubt our ability to produce content that people will be interested in.

Here’s where YouTubers like Sugu Pavithra and Dimas Pratama buck the trend, answering the question “What can I blog/vlog about?”

Dimas Pratama is an Indonesian oil palm estate worker. His first video “Trik muat sawit main tunggal” went live on Feb 22, 2018 and was viewed 3,587 times.

Since then he has garnered more than 170,000 subscribers and posted 396 videos (and counting).

To date, his most popular video is “Beginilah menghidup keluarga kecil ku” which was posted July 5, 2018 and has been viewed over five million times. It runs just shy of 5 minutes, and is just him loading the lorry with oil palm bunches against a very “menyayat hati” track.

Among the videos of his work on the oil palm estate are other videos offering viewers a slice of life for foreign workers labouring away in the out-of-sight oil palm plantations. 

His channel is very much a personal vlog. Besides his daily work, viewers will discover the day he lost his job due to his YouTube channel, his last day at said job, saying goodbye to his wife as he leaves to work away from home in Malaysia, and even his first paycheque amounting to RM1,122 from his new employer at a Malaysian oil palm plantation.

So what is Dimas’ appeal?

He doesn’t follow any SEO formula, his videos go over the recommended 3-and-a-half-minutes length, sometimes the camera is shot vertically, other times his colleague’s fingers are on the camera lens, but he’s very honest and plainspoken, two values which appeal very much to the Malaysian and Indonesian masses.

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His video “Gaji pertama dari YouTube di hambur2 kan” will give some insight on Dimas’ appeal to Malaysians and Indonesians as we see him donate part of his first YouTube paycheque to an orphanage and a portion to buy his son a bicycle.

On Mar 26, 2020 his wife took her turn to be featured on his channel as she unboxed his YouTube Silver Play Button which was sent to his home in Indonesia.Dimas p2

For those who don’t know, the rankings for YouTube Play Buttons are as follows:
Silver Creator Award, for channels that reach or surpass 100,000 subscribers.
Gold Creator Award, for channels that reach or surpass one million subscribers.
Diamond Creator Award, for channels that reach or surpass ten million subscribers.
Custom Creator Award, for channels that reach or surpass 50 million subscribers.
Red Diamond Creator Award, for channels that reach or surpass 100 million subscribers.

What can we learn from vloggers like Dimas? Looking back at Era’s Fir Afandi and Afick Wazai who talked at the Sarawak SocMed Influencers programme jointly organised by AZAM Sarawak and Koperasi Belia Inovatif Sarawak (Kobis) in 2019, it’s about knowing your target market.

During their forum session, the men behind the aunties Mak Cik Bawang “Champion”, disclosed their own experience trying to win over the hearts of a Sarawakian audience.

According to them, Sarawakians like the everyday man. Thus, a content creator’s material has to be relatable to all levels of society and reflect Sarawak’s humble roots and culture, which can be seen with the popularity of vloggers like Ngektsai and the Mak Ciks themselves as they feature commonplace and ordinary people (with a twist).

A brief glance through the comments sections on Dimas’ own channel will show that viewers throughout Malaysia and Indonesia also share the same preference as they share how they are touched by Dimas’ humility and sense of gratitude. 

He also shares a special something with established YouTubers, and that is authenticity.