Tag Archives: featured

Sarikei community called to promote food products via digital platforms

Forty six representatives of the local community in Sarikei completed a one and half days workshop today called Randau Digital organised by the Sarawak Multimedia Authority (SMA) and Angkatan Zaman Mansang Sarawak (AZAM Sarawak) in collaboration with the Sarikei Resident Office.  

Closing the workshop at the Sarikei Innovation Centre this afternoon, Madam Felicia Tan, Resident of Sarikei called on the local communities in the division to equip themselves with digital knowledge and skills to participate in digital economy.

She urged the people to take advantage of Sarikei’s potentials as a Food Basket in central region to utilize digital technology and platform to improve the production and marketing of Sarikei’s food products not only locally but also internationally.

The participants comprise Ketua Masyarakat, Ketua Kaum, local entrepreneurs, and youths from Sarikei, Pakan, Julau and Meradong districts.

The workshop programme aimed to enhance awareness on digital economy among the local communities and, to encourage rural communities to take initiatives to ensure that their communities are digital-ready.

This programme featured speakers from various relevant agencies including a representative from SMA who spoke on Sarawak’s digital economy strategy. Meanwhile, a representative of Pustaka Negeri Sarawak spoke on community digital readiness – the involvement of community and library and, a speaker from CENTEXS that briefed participants on technical and digital training programmes offered at the institution. Participants were also exposed to the various steps towards becoming digital entrepreneurs (usahawan digital).

This programme is the third community engagement workshop organised by AZAM Sarawak this year, after the ones in Bintulu and Kapit divisions, as part of SMA’s Digital Inclusivity programme which was initiated in 2018 and will run until 2020.

This Randau Digital is also organised to coincide with Sarikei Division’s Pesta Nenas dan Buan-buahan 2019 which was held from 22 November to 1 December.

Picture 1: Madam Felicia Tan, Resident of Sarikei presenting certificate to a participant accompanied by Deputy Chief Executive Officer of AZAM Sarawak, Ms, Rosalind Yang Misieng and speakers and facilitators of the workshop.
Picture 1: Madam Felicia Tan, Resident of Sarikei presenting certificate to a participant accompanied by Deputy Chief Executive Officer of AZAM Sarawak, Ms, Rosalind Yang Misieng and speakers and facilitators of the workshop.
Picture 2: Madam Tarmit Kaur, Project Manager, Digital Initiative Planning Implementing & Monitoring Division, Sarawak Multimedia Authority (SMA) briefing participant on Digital Economy and the role and function of SMA
Picture 2: Madam Tarmit Kaur, Project Manager, Digital Initiative Planning Implementing & Monitoring Division, Sarawak Multimedia Authority (SMA) briefing participant on Digital Economy and the role and function of SMA

 

Women with a mission

Recently, two Malaya-based social entrepreneurs made their way to a sharing event organised by Angkatan Zaman Mansang Sarawak (AZAM Sarawak) in Kuching, Sarawak. Founder of Grow the Goose and Borneo Cocoa, Ida Faranina Othman has been an entrepreneur for 16 years, from owning and running a baking studio, event management company, supplier of corporate gifts, production house, advertising agency, photo studio to a kids party planning outfit.

Her entrepeneurial passion grew in her since her younger days. At 10 years old, she wanted a t-shirt that everyone wears. “I wanted it so my mum asked me to save up. So I sell things like recycled cans until I was able to collect enough money.” At 12, she started a cupcake business while at 15 she babysits.

Hence, after she took a break to focus on her family, she noticed a gap in the market on child empowerment programmes. It was a little experiment with her children that led her to launch ‘Grow the Goose’ — a social enterprise focusing on financial empowerment programmes for children to help them attain financial wisdom before entering adulthood.

Read more: Women with a Mission

 

Youth online business workshop 2019 boosting youth enterprise

KUCHING: Increased internet access and constant innovations in online business marketing have created new asset-light online business models, giving the youth more opportunities to take part in the increasingly competitive and lucrative online market. The potential for Sarawak youths to be successful in this area is significant with the government’s clear digital economy roadmap for all sectors, and, the availability of various unique local products that are highly marketable in both local and international markets.

This development prompts the Sarawak Multimedia Authority (SMA) in collaboration with Angkatan Zaman Mansang (AZAM) Sarawak to organize a workshop called Youth Online Business Workshop 2019 themed “Boosting Youth Enterprise through Online Business” this October.

The one-and-a half day workshop will help participants navigate the world of online business, and take advantage of the availability of online business models which maximise on marketing strategies but work on minimal capital investment.

The workshop will expose participants to existing tools and frameworks to launch or expand their business while helping participants plan effective strategies to better grow their business, define their overall goals, identify risks and opportunities, and facilitate business transitions from traditional to online platforms, new technologies like automation and virtual reality, and e-commerce portals.

The workshop will include five modules by Alianza Group, on setting up online businesses, in addition to a knowledge sharing session e-commerce portal Timogah.com, and overview of online businesses and current issues by Sarawak Multimedia Authority.  

In addition, there will be a briefing on online business marketing for social media influencers to be presented by Koperasi Belia Inovatif Sarawak (KOBIS).

Approximately 50 participants made up of local young entrepreneurs as well as graduates of public and private institutions of higher learning are expected to attend.

This workshop is part of an on-going SMA-AZAM’s digital inclusivity programme. Other programmes under this collaboration are the rural community engagement in the forms of workshops called Randau Digital, radio live shows with info capsules and, online videos.  

Those interested in joining this workshop can contact AZAM Sarawak at 082 411799 (Wasli /Nurfadzalina) for further information.

SMA & AZAM to hold social media influencers development programme

KUCHING: With more and more established brands turning to social media influencers to market their products, chances for youth and aspiring content creators to make viable livelihoods online are opening up.

It is against this backdrop that Sarawak Multimedia Authority (SMA) and Angkatan Zaman Mansang Sarawak (AZAM Sarawak) in collaboration with Koperasi Belia Inovatif Sarawak (KOBIS) will be organizing a series of seminars and workshops for Sarawak-based social media influencers starting 19 October this year in Kuching.

The workshop series called Sarawak Social Media Influencers Development Programme themed “Influencers with a Cause” aims to identify and mobilise local social media influencers, encourage healthy and engaging content creation on social media and educate participants on influencer marketing and digital monetization strategies.

Aspiring social media influencers will pick up valuable tips and strategies from experienced influencers and online content creators in sessions such as “Journey towards being a Social Media Influencer” by YouTuber Cardock, otherwise known as Fadhil Mohamad Isa; “Social Media Influencer 101” by Influencer Marketing Strategist Bvern Yip and Daphne Teoh from Kuala Lumpur based AnyMind Group; and a forum on how to empower social media influencers for greater socio-economic impact.

The forum will feature AnyMind Group as well as Kuching based radio personalities and content creators behind Makcik Bawang Champion – Afick Wazai and Fir Affandi – as panelists.

About 30 participants including social media influencers and local youth are expected to attend the event and workshop.

This programme is part of an on-going community and stakeholder engagement for greater digital inclusivity in Sarawak. Other activities by SMA and AZAM include radio broadcasts and, a workshop series for rural communities called Randau Digital.

For more information, contact AZAM Sarawak Communication Officer Nissa Normin at 082-411799 or email nissa@azam.org.my.

Radio program SMA-AZAM musim ke-2 melabuhkan tirai dengan topik pembaharuan bidang perladangan kepada “Smart Farming”

KUCHING: Perladangan pintar penerapan Teknologi Maklumat dan Komunikasi (ICT) moden dalam bidang pertanian mempunyai potensi yang nyata untuk menghasilkan pengeluaran pertanian yang lebih produktif dan cekap sumber, selaras dengan visi membangunkan Sarawak sebagai ‘food basket’.

Justeru itu, rancangan radio Randau Digital Sarawak anjuran Sarawak Multimedia Authority (SMA) dengan kerjasama Angkatan Zaman Mansang (AZAM) Sarawak membawa topik “Usaha penjenamaan semula bidang perladangan kepada ‘Smart Farming'” yang bersiaran langsung pada hari Rabu (25 Sept) bersama dengan wakil-wakil dari SMA .

“Melalui kaedah pertanian pintar, banyak kelebihan yang boleh didapati, antaranya penjimatan tenaga di mana petani hari ini boleh menguruskan ladang atau tanaman, pembajaan dan penyiraman boleh dibuat dengan hanya menekan butang pada telefon pintar mereka selain tidak memerlukan tenaga kerja yang ramai serta mampu menjimatkan kos pengeluaran bagi baja dan juga masa,” kata Carolineson Nosin pegawai tadbir SMA dari unit Digital Economy Policy, Planning & Monitoring ketika ditemubual.

Carolineson Nosin, pegawai tadbir SMA menerangkan berkenaan dengan topik perladangan pintar ditemani oleh Cyril Klen Rogos yang merupakan pelatih SMA.
Carolineson Nosin, pegawai tadbir SMA menerangkan berkenaan dengan topik perladangan pintar ditemani oleh Cyril Klen Rogos yang merupakan pelatih SMA.

Menurut Carolineson, SMA memandang serius kemajuan bidang pertanian ini agar dapat meningkatkan aktiviti-aktiviti penyelidikan selain mampu memajukan pengeluaran hasil dan kualiti tanaman dan menjana pendapatan para petani ke arah yang lebih baik, serta melahirkan tenaga mahir dalam bidang pertanian yang lebih berdaya saing.

“Setakat ini SMA sedang mengumpul data berkenaan dengan kesesuaian bidang pertanian pintar ini dengan jenis tanaman yang ada. Data ini akan dijadikan panduan kepada para petani untuk menjalankan kegiatan pertanian mereka dengan khidmat nasihat dari pihak berwajib,” kata Carolineson.

Di samping itu, pertanian pintar di Taman Kekal Pengeluaran Makanan (TKPM) Rampangi, Kuching sedang giat dilaksanakan.
“Sekiranya projek TKPM Rampangi ini berjaya, ia diharapkan stesen-stesen pertanian lain akan dibangunkan di Sarawak,” tambah Carolineson.

Bagi petani-petani yang berminat, Carolineson mengemukakan bahawa terdapat banyak program moden yang diketengahkan oleh Jabatan Pertanian Sarawak antaranya, skim sistem tagang yang menggunakan sungai asli. DI samping menghasilkan pendapatan kepada para petani, skim sistem tagang ini juga dapat membentuk ekopelancongan yang mampu menarik pelancong dan sijil kepada pengeluaran sayur-sayuran mengikut gred bagi menjaga kualiti kepada orang ramai.

Teresa ak Billy Bayang, pengarah Positive Mind Sdn Bhd dan konsultan bagi Taman Kekal Pengeluaran Makanan (TKPM) Rampangi Kuching ditemubual menerusi rancangan bahasa Iban dalam topik yang sama.
Teresa ak Billy Bayang, pengarah Positive Mind Sdn Bhd dan konsultan bagi Taman Kekal Pengeluaran Makanan (TKPM) Rampangi Kuching ditemubual menerusi rancangan bahasa Iban dalam topik yang sama.

Sungguhpun begitu, petani yang berada di luar bandar diseru untuk mempelajari kaedah baru ini agar pengetahuan mereka menerusi bidang digital ini seiring dengan apa yang disediakan di bandar. Melalui perancangan memperkukuhkan capaian internet di luar bandar diharap dapat merancakkan lagi usaha para petani ini untuk merebut peluang mendigital pertanian hari ini.

Selain itu, beliau juga berharap agar data-data yang dikumpul boleh menjadi panduan kepada pihak-pihak yang relevan untuk memberi khidmat nasihat dan tunjuk ajar kepada para petani seluruh Sarawak.
Randau Digital Sarawak anjuran Sarawak Multimedia Authority (SMA) dengan kerjasama Angkatan Zaman Mansang (AZAM) Sarawak musim kedua telah melabuhkan tirainya semalam melalui episode keenam yang membicarakan “Usaha Penjenamaan semula bidang perladangan kepada ‘Smart Farming’”.

Secara keseluruhannya, program radio ini sudah menyentuh topik-topik ekonomi digital seperti, Digital Innovation Hub (DIH) , Old Kuching Smart Heritage (OKSHe), People Accessible Network for Digital Empowerment and Inclusivity’ ( PANDei), memperkasakan e-pelancongan, dan memperkembangkan bidang ‘Research and Development’ di Sarawak.

Untuk keterangan lanjut mengenai topik dan program yang berkaitan dengan ekonomi digital, orang ramai boleh melayari laman web SMA di www.sma.gov.my atau AZAM Sarawak di www.azam.org.my.

Academician: Sustainable tourism demands a lot, but not an impossible task

KUCHING: Achieving a sustainable tourism industry is ‘a marathon’ that requires consistent efforts and commitment from all stakeholders involved including the host country, tourism players, local population and visitors.

In this respect, Dr Linda J Cox stresses that the path towards sustainable tourism is a long journey that is beset with challenges and thus, one must skilfully navigate it to achieve win-win situation for all parties.

Read more:https://www.theborneopost.com/2019/09/14/academician-sustainable-tourism-demands-a-lot-but-not-an-impossible-task/?fbclid=IwAR29gb5J13KsNOMSGyIOP4XpM8ugKDXNACAIZBquiKveCTAUbz7QI_-0r9o 

Randau Digital Sarawak tampil dengan topik memperkasakan e-pelancongan di Sarawak

KUCHING: Dengan lebih banyak aplikasi dan laman web yang ada untuk cari destinasi percutian ataupun tempat pelancongan yang berpatutan, vendor, pemborong dan peniaga tempatan harus mengambil peluang menggunakan aplikasi digital dan laman web sedia ada untuk mempromosikan produk pelancongan mereka ke pasaran global.

Justeru itu, program radio “Randau Digital Sarawak” yang dianjurkan Angkatan Zaman Mansang (AZAM) Sarawak kembali lagi bulan ini dengan topik “Memperkasakan e-pelancongan di Sarawak” memberikan para pendengar di seluruh Sarawak khususnya yang terlibat dalam industri pelancongan ini idea dan pengetahuan baharu mengenai status e-pelancongan di negeri ini.

“Penggunaan teknologi digital memudahkan pelancong dari dalam dan luar negara untuk menyenangkan perancangan percutian, selain memudahkan pencarian maklumat dalam jurang internet, seperti e-dagang bagi pembelian tiket kapal terbang, penginapan dan pakej pelancongan,” kata Nurhadiatul Sukinah Jamali, Pembantu Pengurus Komunikasi Sarawak Tourism Board (STB) dalam temubual Randau Digital Sarawak yang disiarkan 17 Julai 2019.

Nurhadiatul Sukinah Jamali sedang ditemu ramah dalam Randau Digital Sarawak menerusi rancangan Bahasa Melayu.
Nurhadiatul Sukinah Jamali sedang ditemu ramah dalam Randau Digital Sarawak menerusi rancangan Bahasa Melayu.

STB turut mensasarkan sebanyak 5 juta orang pelancong pada tahun ini berbanding 4.3 juta pada tahun 2018.

“Peratusan kenaikan pelancong pada Jan – April 2019 adalah 4.67 peratus dengan jumlah kehadiran pelancong sebanyak 1,472,221 berbanding 65,656 pelancong pada 2018. Jumlah Jan-April adalah 1,406,565 kehadiran pelancong. Untuk mensasarkan target 5 juta pelancong dari 4.4 juta (2018), kita memerlukan 570,000 pelancong ke Sarawak,” kata Anderson Harry William Omar, Penolong Pengurus Acara dalam temubual menerusi rancangan Iban pada 16 Julai 2019.

Tahun Melawat Sarawak atau “Kempen Melawat Sarawak” (VSC) memfokuskan kepada lima tema iaitu kebudayaan, pengembaraan lasak, alam semulajadi, makanan dan perayaan (CANFF). Kelima-lima tema ini memainkan peranan penting dalam industri pelancongan, memandangkan Sarawak mempunyai lebih daripada 27 etnik bangsa yang kaya dengan makanan unik, berbagai perayaan yang kita sambut sepanjang tahun.

Tambahan pula, e-pelancongan menjadi pasaran yang luas di abad kini. Pengusaha-pengusaha pelancongan terutamanya di luar bandar tidak dapat mengaseskan ke pasaran dunia dan e-pelancongan menjadi kekangan mereka untuk mempromosikan perniagaan produk-produk pelancongan mereka seperti inap desa, pemakanan dan aktiviti pelancongan mereka.

Sebagai contoh, pemaju pelancongan di Bario menggunakan platform e-dagang untuk memasarkan produk mereka.
Anderson menyatakan terdapat beberapa pengusaha pelancongan di Sarawak yang giat memperkenalkan e-pelancongan sebagai bahan promosi pakej dan produk pelancongan, selain itu, turut memainkan peranan adalah agensi yang memasarkan produk pelancongan dan pakej Sarawak ke luar negara seperti Eropah.

“STB dalam hal ini ada dua perkara; pertama, membantu mereka dari segi memberi sokongan pemasaran dan kedua, nasihat untuk membantu mereka memasarkan ke luar seperti membawa produk mereka ke mana-mana expo di serata dunia,” tambah Anderson dalam program radio Randau Digital Sarawak tersebut.

Kedua-dua tetamu dari STB yang telah ditemubual menerusi program radio “Randau Digital Sarawak” merupakan episod keempat dalam musim kedua yang disiarkan dalam bahasa Iban dan Melayu menerusi bahasa Iban saluran Rentak Ruai dari jam 3 hingga 4 petang dan CATS Drivetime jam 5 hingga 6 petang masing-masing.

Randau Digital Sarawak ini akan menemui pendengar CATS FM bermula bulan April sehingga September 2019 dan ke udara satu bulan sekali manakala Infokapsul anjuran Sarawak Multimedia Authority (SMA) dengan kerjasama Angkatan Zaman Mansang
(AZAM) Sarawak boleh didengarkan setiap hari di CATS FM. Kepada semua pendengar jangan lupa, juh digitalkan dunia kita.