All posts by AZAM Sarawak

Press Release

SMA & AZAM to hold social media influencers development programme

KUCHING: With more and more established brands turning to social media influencers to market their products, chances for youth and aspiring content creators to make viable livelihoods online are opening up.

It is against this backdrop that Sarawak Multimedia Authority (SMA) and Angkatan Zaman Mansang Sarawak (AZAM Sarawak) in collaboration with Koperasi Belia Inovatif Sarawak (KOBIS) will be organizing a series of seminars and workshops for Sarawak-based social media influencers starting 19 October this year in Kuching.

The workshop series called Sarawak Social Media Influencers Development Programme themed “Influencers with a Cause” aims to identify and mobilise local social media influencers, encourage healthy and engaging content creation on social media and educate participants on influencer marketing and digital monetization strategies.

Aspiring social media influencers will pick up valuable tips and strategies from experienced influencers and online content creators in sessions such as “Journey towards being a Social Media Influencer” by YouTuber Cardock, otherwise known as Fadhil Mohamad Isa; “Social Media Influencer 101” by Influencer Marketing Strategist Bvern Yip and Daphne Teoh from Kuala Lumpur based AnyMind Group; and a forum on how to empower social media influencers for greater socio-economic impact.

The forum will feature AnyMind Group as well as Kuching based radio personalities and content creators behind Makcik Bawang Champion – Afick Wazai and Fir Affandi – as panelists.

About 30 participants including social media influencers and local youth are expected to attend the event and workshop.

This programme is part of an on-going community and stakeholder engagement for greater digital inclusivity in Sarawak. Other activities by SMA and AZAM include radio broadcasts and, a workshop series for rural communities called Randau Digital.

For more information, contact AZAM Sarawak Communication Officer Nissa Normin at 082-411799 or email nissa@azam.org.my.

Media Coverage

Talk to discuss creating a difference with social enterprise

KUCHING: The Knowledge Sharing on Social Enterprise will be held at the SMA Creative Heritage Innovation Centre (CHIC) at Bangunan Yayasan Sarawak on 24 October 2019, 8.30am to 12.30pm.

Organised by Angkatan Zaman Mansang Sarawak (AZAM Sarawak),  it aims to expose participants to the potential and importance of social enterprise in Sarawak and the way it can be applied to address social, environmental and financial issues.

The speaker are Grow the Goose and Borneo Cocoa founder Nina Othman, who has approximately 14 years’ experience in entrepreneurship, marketing, and advertising, and Anja Juliah Abu Bakar – founder and social impact director of Blubear Holdings Sdn Bhd, a social enterprise that empowers girls and gives them access to education.

About 70 to 100 participants are expected to attend.

For more information, contact AZAM Sarawak communication officer Hakim Junaidi on 082-411799 or email hakim@azam.org.my. 

Media Coverage

Talk on creating a difference with social enterprise

 

KUCHING: Non-governmental organisation Angkatan Zaman Mansang Sarawak (Azam Sarawak) is organising a one-day programme themed ‘Knowledge Sharing on Social Enterprise’ at the SMA Creative Heritage Innovation Centre (CHIC) at Bangunan Yayasan Sarawak, here on Oct 24.

The talk from 8.30am to 12.30pm is aimed at exposing participants to the potential and importance of social enterprise in Sarawak and the way it can be applied to address social, environmental and financial issues.

Read more: https://www.newsarawaktribune.com.my/talk-on-creating-a-difference-with-social-enterprise/?amp

Press Release

AZAM Sarawak to hold talk on creating a difference with social enterprise

KUCHING: Social enterprise is gaining foothold globally as an entrepreneurship that is capable of reconciling societal values with business goals. In Malaysia, social enterprise has produced a number of outstanding enterprises such as Hospitals Beyond Boundaries, Masala Wheels, Skolafund, and so many more. In Sarawak, a similar trend is emerging among trading enterprises, financial institution, community organisations, non-government organisations (NGOs) and charities.

In light of these developments, Angkatan Zaman Mansang Sarawak (AZAM Sarawak) will be organizing a one-day programme named “Knowledge Sharing on Social Enterprise” to be held at the SMA Creative Heritage Innovation Centre (CHIC) at Bangunan Yayasan Sarawak on 24 October 2019, 8.30am to 12.30pm.

The talks aim to expose participants to the potential and importance of social enterprise in Sarawak and the way it can be applied to address social, environmental and financial issues.

The objectives of the programme are to share new trends and updates about social enterprise; examine existing social enterprise practices and businesses in Sarawak, and learn how to maximize the local and global impact of a social enterprise.

The knowledge sharing session will feature two experienced individuals in this field: the first being Ms Nina Othman, founder of Grow the Goose and Borneo Cocoa, who has approximately 14 years in the fields of entrepeneurship, marketing and advertising. She also previously attended the US Government’s International Visit Leadership Program (IVLP) on social enterprise in 2019.

The second speaker is Ms Anja Juliah Abu Bakar who is the founder and Social Impact Director of Blubear Holdings Sdn Bhd, a social enterprise that empowers girls and give them access to education through the availability of reusable sanitary pads. She received the Outstanding ASEAN Women Entrepreneur Award from VCCI, Hanoi (2016), and won Best Woman Category Malaysia Innovation (MOSTI). She was also appointed as associate partner  of Social Enterprise Academy Malaysia.

About 70-100  participants comprising members of AZAM, local social entrepreneurs, youths and, professionals and students in the related fields are expected to attend.

For more information, contact AZAM Sarawak communication officer Hakim Junaidi at 082-411799 or email: hakim@azam.org.my  should you need any assistance.

 

Our Work, Press Release

Radio program SMA-AZAM musim ke-2 melabuhkan tirai dengan topik pembaharuan bidang perladangan kepada “Smart Farming”

KUCHING: Perladangan pintar penerapan Teknologi Maklumat dan Komunikasi (ICT) moden dalam bidang pertanian mempunyai potensi yang nyata untuk menghasilkan pengeluaran pertanian yang lebih produktif dan cekap sumber, selaras dengan visi membangunkan Sarawak sebagai ‘food basket’.

Justeru itu, rancangan radio Randau Digital Sarawak anjuran Sarawak Multimedia Authority (SMA) dengan kerjasama Angkatan Zaman Mansang (AZAM) Sarawak membawa topik “Usaha penjenamaan semula bidang perladangan kepada ‘Smart Farming'” yang bersiaran langsung pada hari Rabu (25 Sept) bersama dengan wakil-wakil dari SMA .

“Melalui kaedah pertanian pintar, banyak kelebihan yang boleh didapati, antaranya penjimatan tenaga di mana petani hari ini boleh menguruskan ladang atau tanaman, pembajaan dan penyiraman boleh dibuat dengan hanya menekan butang pada telefon pintar mereka selain tidak memerlukan tenaga kerja yang ramai serta mampu menjimatkan kos pengeluaran bagi baja dan juga masa,” kata Carolineson Nosin pegawai tadbir SMA dari unit Digital Economy Policy, Planning & Monitoring ketika ditemubual.

Carolineson Nosin, pegawai tadbir SMA menerangkan berkenaan dengan topik perladangan pintar ditemani oleh Cyril Klen Rogos yang merupakan pelatih SMA.
Carolineson Nosin, pegawai tadbir SMA menerangkan berkenaan dengan topik perladangan pintar ditemani oleh Cyril Klen Rogos yang merupakan pelatih SMA.

Menurut Carolineson, SMA memandang serius kemajuan bidang pertanian ini agar dapat meningkatkan aktiviti-aktiviti penyelidikan selain mampu memajukan pengeluaran hasil dan kualiti tanaman dan menjana pendapatan para petani ke arah yang lebih baik, serta melahirkan tenaga mahir dalam bidang pertanian yang lebih berdaya saing.

“Setakat ini SMA sedang mengumpul data berkenaan dengan kesesuaian bidang pertanian pintar ini dengan jenis tanaman yang ada. Data ini akan dijadikan panduan kepada para petani untuk menjalankan kegiatan pertanian mereka dengan khidmat nasihat dari pihak berwajib,” kata Carolineson.

Di samping itu, pertanian pintar di Taman Kekal Pengeluaran Makanan (TKPM) Rampangi, Kuching sedang giat dilaksanakan.
“Sekiranya projek TKPM Rampangi ini berjaya, ia diharapkan stesen-stesen pertanian lain akan dibangunkan di Sarawak,” tambah Carolineson.

Bagi petani-petani yang berminat, Carolineson mengemukakan bahawa terdapat banyak program moden yang diketengahkan oleh Jabatan Pertanian Sarawak antaranya, skim sistem tagang yang menggunakan sungai asli. DI samping menghasilkan pendapatan kepada para petani, skim sistem tagang ini juga dapat membentuk ekopelancongan yang mampu menarik pelancong dan sijil kepada pengeluaran sayur-sayuran mengikut gred bagi menjaga kualiti kepada orang ramai.

Teresa ak Billy Bayang, pengarah Positive Mind Sdn Bhd dan konsultan bagi Taman Kekal Pengeluaran Makanan (TKPM) Rampangi Kuching ditemubual menerusi rancangan bahasa Iban dalam topik yang sama.
Teresa ak Billy Bayang, pengarah Positive Mind Sdn Bhd dan konsultan bagi Taman Kekal Pengeluaran Makanan (TKPM) Rampangi Kuching ditemubual menerusi rancangan bahasa Iban dalam topik yang sama.

Sungguhpun begitu, petani yang berada di luar bandar diseru untuk mempelajari kaedah baru ini agar pengetahuan mereka menerusi bidang digital ini seiring dengan apa yang disediakan di bandar. Melalui perancangan memperkukuhkan capaian internet di luar bandar diharap dapat merancakkan lagi usaha para petani ini untuk merebut peluang mendigital pertanian hari ini.

Selain itu, beliau juga berharap agar data-data yang dikumpul boleh menjadi panduan kepada pihak-pihak yang relevan untuk memberi khidmat nasihat dan tunjuk ajar kepada para petani seluruh Sarawak.
Randau Digital Sarawak anjuran Sarawak Multimedia Authority (SMA) dengan kerjasama Angkatan Zaman Mansang (AZAM) Sarawak musim kedua telah melabuhkan tirainya semalam melalui episode keenam yang membicarakan “Usaha Penjenamaan semula bidang perladangan kepada ‘Smart Farming’”.

Secara keseluruhannya, program radio ini sudah menyentuh topik-topik ekonomi digital seperti, Digital Innovation Hub (DIH) , Old Kuching Smart Heritage (OKSHe), People Accessible Network for Digital Empowerment and Inclusivity’ ( PANDei), memperkasakan e-pelancongan, dan memperkembangkan bidang ‘Research and Development’ di Sarawak.

Untuk keterangan lanjut mengenai topik dan program yang berkaitan dengan ekonomi digital, orang ramai boleh melayari laman web SMA di www.sma.gov.my atau AZAM Sarawak di www.azam.org.my.

Media Coverage

Academician: Sustainable tourism demands a lot, but not an impossible task

KUCHING: Achieving a sustainable tourism industry is ‘a marathon’ that requires consistent efforts and commitment from all stakeholders involved including the host country, tourism players, local population and visitors.

In this respect, Dr Linda J Cox stresses that the path towards sustainable tourism is a long journey that is beset with challenges and thus, one must skilfully navigate it to achieve win-win situation for all parties.

Read more:https://www.theborneopost.com/2019/09/14/academician-sustainable-tourism-demands-a-lot-but-not-an-impossible-task/?fbclid=IwAR29gb5J13KsNOMSGyIOP4XpM8ugKDXNACAIZBquiKveCTAUbz7QI_-0r9o 

Media Coverage

A leaf out of the Hawaiian holidays

1-37KUCHING: As Malaysia further develops the area of sustainable tourism, it could take a leaf out of Hawaii’s book in terms of its application of a sustainable certification programme in the tourism industry.

Dr Linda J. Cox, a community economic development specialist at the University of Hawaii in Manoa, revealed that Hawaii’s sustainable certification programme educates operators and stakeholders on best management practices (BMPs) for natural and cultural resources.

Read more: https://www.newsarawaktribune.com.my/a-leaf-out-of-the-hawaiian-holidays/?fbclid=IwAR0a3LutkKYeBCN1XtjsCka9mT8pSWlGEUVwXUUZCREzkGWMv0tOnH-OIrk

Press Release

AZAM SARAWAK & US EMBASSY KUALA LUMPUR TO ORGANISE TALK ON “SUSTAINABLE TOURISM”

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With more tourists looking for authentic experiences and responsible tourism at their travel destinations, it is vital for the Sarawak tourism industry to embrace sustainable practices.

It is against this backdrop that Angkatan Zaman Mansang Sarawak (AZAM Sarawak) in collaboration with the US Embassy Kuala Lumpur is organizing a half day talk on “Sustainable Tourism” on 13 September 2019 in Kuching.

The talk titled, “What is Sustainable Tourism and Case Study in Hawaii”, aims to share new trends and updates about sustainable tourism and learn how to integrate sustainable practices with local tourism products.

The talk will be conducted by Dr. Linda J. Cox, a Community Economic Development Specialist at University of Hawaii at Manoa. Linda J. Cox has authored and co-authored nearly 200 articles and publications on the economic relationships between agriculture and tourism; landscape services; agricultural product marketing; business, human and natural resource management; and other related topics.

Dr. Cox has organized and taught short courses, workshops and seminars on a variety of issues including business management, entrepreneurship, and sustainable development across the State of Hawaii, and  taught several graduate and undergraduate courses, served in a variety of leadership positions and was accepted on the Fulbright Senior Specialists Roster. She has also co-owned and managed a Montana-based real estate development and management firm.

About 100 participants including AZAM members, the local tourism players (public and private), lecturers and students of tourism courses, government officers of the relevant agencies, non-profit organisations, local magazines and media practitioners are expected to attend the talk.

AZAM’s collaboration with the US Embassy Kuala Lumpur on activities such as public lecture, forum and media workshop dated back as far as the 1990s as part of efforts to help impart information and knowledge on current developmental concerns to local communities and other development stakeholders in Sarawak, featuring American speakers who are experts in diverse fields.

For more information, please contact AZAM Sarawak Communication Officer Nissa Normin at 082-411799 or email nissa@azam.org.my.

Our Work

Randau Digital Sarawak tampil dengan topik memperkasakan e-pelancongan di Sarawak

KUCHING: Dengan lebih banyak aplikasi dan laman web yang ada untuk cari destinasi percutian ataupun tempat pelancongan yang berpatutan, vendor, pemborong dan peniaga tempatan harus mengambil peluang menggunakan aplikasi digital dan laman web sedia ada untuk mempromosikan produk pelancongan mereka ke pasaran global.

Justeru itu, program radio “Randau Digital Sarawak” yang dianjurkan Angkatan Zaman Mansang (AZAM) Sarawak kembali lagi bulan ini dengan topik “Memperkasakan e-pelancongan di Sarawak” memberikan para pendengar di seluruh Sarawak khususnya yang terlibat dalam industri pelancongan ini idea dan pengetahuan baharu mengenai status e-pelancongan di negeri ini.

“Penggunaan teknologi digital memudahkan pelancong dari dalam dan luar negara untuk menyenangkan perancangan percutian, selain memudahkan pencarian maklumat dalam jurang internet, seperti e-dagang bagi pembelian tiket kapal terbang, penginapan dan pakej pelancongan,” kata Nurhadiatul Sukinah Jamali, Pembantu Pengurus Komunikasi Sarawak Tourism Board (STB) dalam temubual Randau Digital Sarawak yang disiarkan 17 Julai 2019.

Nurhadiatul Sukinah Jamali sedang ditemu ramah dalam Randau Digital Sarawak menerusi rancangan Bahasa Melayu.
Nurhadiatul Sukinah Jamali sedang ditemu ramah dalam Randau Digital Sarawak menerusi rancangan Bahasa Melayu.

STB turut mensasarkan sebanyak 5 juta orang pelancong pada tahun ini berbanding 4.3 juta pada tahun 2018.

“Peratusan kenaikan pelancong pada Jan – April 2019 adalah 4.67 peratus dengan jumlah kehadiran pelancong sebanyak 1,472,221 berbanding 65,656 pelancong pada 2018. Jumlah Jan-April adalah 1,406,565 kehadiran pelancong. Untuk mensasarkan target 5 juta pelancong dari 4.4 juta (2018), kita memerlukan 570,000 pelancong ke Sarawak,” kata Anderson Harry William Omar, Penolong Pengurus Acara dalam temubual menerusi rancangan Iban pada 16 Julai 2019.

Tahun Melawat Sarawak atau “Kempen Melawat Sarawak” (VSC) memfokuskan kepada lima tema iaitu kebudayaan, pengembaraan lasak, alam semulajadi, makanan dan perayaan (CANFF). Kelima-lima tema ini memainkan peranan penting dalam industri pelancongan, memandangkan Sarawak mempunyai lebih daripada 27 etnik bangsa yang kaya dengan makanan unik, berbagai perayaan yang kita sambut sepanjang tahun.

Tambahan pula, e-pelancongan menjadi pasaran yang luas di abad kini. Pengusaha-pengusaha pelancongan terutamanya di luar bandar tidak dapat mengaseskan ke pasaran dunia dan e-pelancongan menjadi kekangan mereka untuk mempromosikan perniagaan produk-produk pelancongan mereka seperti inap desa, pemakanan dan aktiviti pelancongan mereka.

Sebagai contoh, pemaju pelancongan di Bario menggunakan platform e-dagang untuk memasarkan produk mereka.
Anderson menyatakan terdapat beberapa pengusaha pelancongan di Sarawak yang giat memperkenalkan e-pelancongan sebagai bahan promosi pakej dan produk pelancongan, selain itu, turut memainkan peranan adalah agensi yang memasarkan produk pelancongan dan pakej Sarawak ke luar negara seperti Eropah.

“STB dalam hal ini ada dua perkara; pertama, membantu mereka dari segi memberi sokongan pemasaran dan kedua, nasihat untuk membantu mereka memasarkan ke luar seperti membawa produk mereka ke mana-mana expo di serata dunia,” tambah Anderson dalam program radio Randau Digital Sarawak tersebut.

Kedua-dua tetamu dari STB yang telah ditemubual menerusi program radio “Randau Digital Sarawak” merupakan episod keempat dalam musim kedua yang disiarkan dalam bahasa Iban dan Melayu menerusi bahasa Iban saluran Rentak Ruai dari jam 3 hingga 4 petang dan CATS Drivetime jam 5 hingga 6 petang masing-masing.

Randau Digital Sarawak ini akan menemui pendengar CATS FM bermula bulan April sehingga September 2019 dan ke udara satu bulan sekali manakala Infokapsul anjuran Sarawak Multimedia Authority (SMA) dengan kerjasama Angkatan Zaman Mansang
(AZAM) Sarawak boleh didengarkan setiap hari di CATS FM. Kepada semua pendengar jangan lupa, juh digitalkan dunia kita.

Press Release

AZAM members study visit in Lawas to contribute to rural community development

KUCHING: Lawas has a big potential in tourism with many traditional and attractive emerging products although it is located in a strip of Sarawak territory between the Temburong district of Brunei and Sabah.

As an effort to familiarize members with Lawas’ socio-economic development with the view to assist in promoting Lawas, Angkatan Zaman Mansang Sarawak (AZAM Sarawak) in collaboration with Lawas District Office is organising an AZAM Members’ Study Visit and Rural Community Outreach programme that will be held from 11-14 July 2019 in Lawas.

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Among the places that AZAM members will be visiting is the waterfront of Kampung Awat-Awat, the tahai cottage industry and long jetty in Kampung Punang, Meragang Buffalo Station, and the Ceramic Beads Handicraft Centre at Kampung Long Tuma.

The main objectives of this programme are to provide an opportunity for AZAM members to reach out and contribute to rural community development. To achieve this objective, a motivational and knowledge sharing session will be held during the study visit to Kampung Awat-Awat, and the session will be conducted by AZAM members, YBhg. Dato Dr. Munirah Mohd Hassan, and Edward Minggat anak Gena. Fifty participants comprising selected JKKK members and villagers of Kampung Awat-Awat are expected to attend this session.

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To familiarize the AZAM delegation with Lawas’ socio-economic development, Lawas District Officer Ladin Atok will be giving an overview of the development in Lawas.

Other programme highlights are knowledge sharing sessions from tourism operator and entrepreneur Joseph Yusuf Tai, on the update of e-tourism projects in Lawas, AZAM members Associate Professor Dr. Margaret Chan Kit Yok on using e-books for tourism and Edward Minggat anak Gena, on engaging the rural community in tourism. Fifty participants comprising the relevant business communities in Lawas are expected to attend these sessions.

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As part of the outreach programme, the AZAM delegation will hold a social gathering in Lawas to enhance rapport and networking with local partners.

For more information, contact AZAM Sarawak Communication Officer Nissa Normin at 082-411799 or e-mail: nissa@azam.org.my.

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